Your logo is the cornerstone of your brand identity. It will be used on all marketing materials, from websites and business cards to social media accounts and company vehicles. But how much do logos cost?
Many businesses underestimate the importance of a high-quality logo. Your logo is likely one of the first things that potential customers will see when they’re learning about your brand for the first time. It’s a key part of your company’s identity, and it should be unforgettable, ageless, and represent your brand’s values.
Businesses often think they’re saving money by taking the cheapest route with their logo design. They might try to design it themselves or hire someone who doesn’t have much experience.
More often than not, penny-pinching, in the beginning, costs companies more money overall. For example, a poorly designed logo can create confusion, deter customers, and harm your brand’s reputation – just to name a few issues. Investing more time (and money) upfront to have a professional design of your logo will save you headaches and heartache down the line.
Ever wonder how much it costs to have a logo designed, or how designers come up with their price tags? Here’s a quick look.
The Cost of Complexity
One of the biggest factors affecting the cost of logo design is complexity. A simple, one-colour logo is going to be much less expensive to reproduce than a multi-colour logo with intricate details.
Likewise, a logo that can be easily reproduced in any size or format will be less expensive than one that requires multiple specialised versions (for example, a horizontal version for your website header and a square version for social media avatars).
However, no matter how your logo is to be used, we do not recommend skimping on quality. A well-designed, simple logo will always be better than a poorly designed, complex logo.
Our flat-rate branding packages make this process much easier, by giving you an all-inclusive price that includes multiple versions of your logo for different uses.
You’ll get a high-quality, professional logo without having to worry about the cost of complexity.
The Number of Revisions
Another important factor to consider is the number of revisions you need before you’re happy with the final product. Most designers will include at least 2-3 rounds of revisions in their initial quote, but beyond that, you’ll need to pay extra. Why? Because each additional revision takes time – time that could be spent working on other projects.
However, at Sanders Design we offer unlimited revisions on all of our branding packages. So, if you’re not happy with the first version of your logo (or even the 10th), we’ll keep working until you’re 100% satisfied.
The People Working on Your Project
If you’re working with an agency, you’re not only paying for the designer’s time – you’re also paying for the time of the project manager, strategist, and anyone else who is involved in making your vision a reality. And that cost can add up quickly!
With Sanders Design, you’ll never have to worry about being charged by the hour. Our flat-rate branding packages mean that you’ll know exactly how much your project costs from start to finish. There are no hidden fees or surprises down the line.
We believe that everyone deserves a high-quality, professionally designed logo. That’s why we offer affordable branding packages that fit most budgets.
What’s Included in the Cost of Logo Design?
The price tag on a logo design isn’t just for the finished product – it also covers the time and effort that goes into creating it. When you’re hiring a designer, you’re paying for their expertise, creative vision, and hours spent working on your project.
Here’s a look at some of the factors that contribute to the cost of logo design:
Research: Before starting work on your logo, the designer will spend time getting to know your business and understanding your brand identity. This research phase helps them develop concepts that are perfectly aligned with your company’s values and message.
Initial Concepts: Once they’ve completed their research, the designer will create several initial concepts for your review. These concepts are usually rough sketches or low-fidelity mockups—not finalized designs.
Revisions: Based on your feedback, the designer will make revisions to the selected concept until it meets your approval. Revisions can include anything from making minor adjustments to changing colours or fonts completely.
Final Deliverables: Once you’ve approved the final design, the designer will create high-resolution versions of your logo in various formats (PNG, JPEG, etc.). They may also provide you with colour codes and typography specifications so that you can use your logo consistently across all platforms (website, social media, business cards, etc.)
As you can see, there’s a lot that goes into designing a logo — which is why it’s important to work with a professional. At Sanders Design, we have years of experience crafting beautiful logos for businesses of all sizes.
Now that you know what goes into the cost of logo design, you may be wondering how to get started on your own project.
When it comes to choosing a logo designer, it’s important to find a balance between quality and affordability. You don’t want to skimp on quality by going with the cheapest option possible, but you also don’t want to blow your entire marketing budget on one logo design without doing any research first.
We hope this article has given you a better understanding of how much logo design costs and how to find a designer who fits your budget.
If you’re ready to get started on your logo design, we encourage you to check out our branding packages. We offer a variety of options to suit most budgets, and we’re confident that you’ll be happy with the final product.