In an increasingly visual and mobile-first world, if your website looks like it’s from the early 2000s or you can’t find ways to share it on social media, it might need an update. If you want to know whether your website is ready for the present online demands, there are signs that point toward an outdated website.
Here are 6 signs your website might be outdated:
The rest of this article will explore these signs in more detail to understand why they signal an outdated website. I will also share potential fixes for each of these signs, so you can quickly get your outdated website up to speed.
1. The Website Looks Old
One of the most telltale signs that your website is outdated is if it looks old and out of touch compared to other popular websites, especially those in your niche.
An outdated website design will typically have old-fashioned fonts, bright colours, no cohesive branding, poor navigation menus, and will look cluttered.
These factors make your website look unprofessional and unattended. And this can steer away visitors who have come to expect a sleek and modern design style from websites they usually visit. Also, old-looking websites give off a sketchy vibe, and people avoid them, fearing viruses or malware.
How To Fix
2. HTTPS Isn’t Enabled
Does your website have HTTPS (Hypertext Transfer Protocol Secure)? If not, it’s likely outdated, and you need to enable HTTPS soon.
If your website still uses HTTP and not HTTPS, this means the traffic that comes in and out of your website is not encrypted. As a result, a hacker can intercept the data and gather information about you or your customers. Therefore, Google Chrome and other popular web browsers mark non-HTTPS websites as “not secure.”
Cybercrime and hacking are becoming more common, so your website must keep up with security trends to protect you and your visitors. Furthermore, visitors are more likely to leave your website and go to another one if they see that your website is “not secure.”
How To Fix
Once you have an SSL certificate for your website, it will move from HTTP (not secure) to HTTPS (secure).
3. The Website Uses Flash Animations
Flash animations were trendy in the 2000s as the go-to tool for running videos or animations on websites. However, it was a major power hog with many security vulnerabilities.
As a result, more and more browsers stopped supporting Flash, and websites moved to other alternatives. Eventually, the Flash player, the program required to run Flash animations, was discontinued in 2020.
Therefore, if your website still uses Flash animations, it will suffer from slow loading speeds and an increased risk of cyber attacks. Furthermore, these risks will be for nothing as most users won’t be able to see the animation and will get an error message instead.
To check if your website uses Flash, you can use this Flash test tool at SEO Site Checkup.
How To Fix
4. The Website Is Integrated With Old Social Media Networks
It’s good practice to provide links to your social media handles so website visitors can follow you for more information and updates.
If you don’t have social media integration on your website, you’re missing out on ways to engage your users. However, if you’ve integrated old or discontinued social media networks on your site, it is embarrassingly outdated. For example, does your website still ask users to connect with your Google+? Well, Google+ was shut down in 2019. And god forbid you have a Myspace account still linked to your website.
Or perhaps you still have a Snapchat icon. Although Snapchat is still active, it isn’t as popular as it used to be, and people have moved on to other social media platforms, namely Instagram, Twitter, and Pinterest.
Overall, if you affiliate your website with old and outdated social media channels, it will create the impression that your site is old and has been left unattended.
How To Fix
Also, here is a list of modern tactics from Smash Balloon for integrating social media into your website.
5. The Website Has Old and Outdated Content
Does your website have articles like “Best XX of 2019” or “Top XX from 2018?” Or did you last publish a blog post in 2020?
This outdated content will make your website look old and irrelevant to users and Google. And this problem isn’t limited to mentioning a year, but also if you have content that references products that used to be popular years ago.
Your audience is seeking the latest information. And if your website can’t keep up with this demand, readers won’t stay.
How To Fix
6. The Website Isn’t Mobile-Friendly
If your website loads its desktop version when opened on a mobile phone, you’re still living in the dark ages of the internet.
92.1% of internet users access the internet from mobile phones today, which makes mobile optimisation a significant ranking factor for Google, and a necessity if you want your readers to be comfortable navigating your site.
A website that isn’t mobile-optimised will typically look awkward, have slower loading times, and be difficult to read.
Most modern websites have an optimised mobile version in addition to their conventional desktop version. And many themes have dedicated mobile customisation options.
How To Fix
Hire a website designer. A website designer will build your website while keeping mobile best practices in mind.